Solwe — Three Stories of E-commerce Success

Solwe, one of Finland's leading Shopify agencies, wanted to put a face on their customers' success. They already had strong written case studies, but those needed a livelier form than text alone.

Solwe found Aallonmurtaja Filmi via Google and reached out with a brief: produce three short video customer stories that authentically show how e-commerce has transformed each company's business.

Three Solwe customers were chosen for the project — each with a particularly successful Shopify implementation: shoe manufacturer and lifestyle brand VIBAe, traditional Finnish fashion retailer Kekäle, and design furniture manufacturer KHOY Company.

We chose an organic, lively, documentary-driven production style that made the films feel genuine and human. Each interview was shot from two angles, and around the interview we built living B-roll: the protagonist in their natural environment, going about their daily work.

Filming took place at each company's own premises, roughly half a day per location.

To finish the production, the three customer stories were edited together into a separate hero video for the front page of Solwe's website. Customer-specific screen recordings of each store were layered into the hero film, distilling Solwe's expertise into one strong, focused message.

The client was very happy with the outcome.

The films resonated with their protagonists too: the interviewees from VIBAe, Kekäle and KHOY Company actively shared their own stories on LinkedIn, Instagram and Facebook, expanding the organic reach of the videos far beyond the original target audience.